Mansion Global
07/16/2019
View the full article here.
Resort living has traditionally evoked images of balmy shores, unhurried rounds of golf, a daily match or two of tennis, and lazing around a dreamy infinity pool.
A new generation of resort home owners in North America is looking for more. Much more.
They want to get their hands dirty farming in New Jersey. They want to help make wine in the Napa Valley. They want to cheer on polo teams on a tropical Mexican beach. They want their superyacht at the ready, docked right outside their front door on the Sea of Cortez.
The luxury service that comes with a $3-million home at a luxury brand resort such as a Four Seasons or Ritz Carlton is still a main draw. So is the headache-free aspect of ownership: The hotel staff maintains the home, manages rentals and, most importantly, keeps it turnkey ready so new arrivals can jump right in to the vacation experience.
“Everything is arranged before they get there,” said Tina Necrason, senior vice president residential at Montage International, which operates Montage and Pendry properties, “and when they get there, that’s when that memory making really happens.”
And memory making is what’s driving the newest crop of hotel- and designer-branded residences in the U.S., which remains the world’s largest market for sucResort living has traditionally evoked images of balmy shores, unhurried rounds of golf, a daily match or two of tennis, and lazing around a dreamy infinity pool.
A new generation of resort home owners in North America is looking for more. Much more.
They want to get their hands dirty farming in New Jersey. They want to help make wine in the Napa Valley. They want to cheer on polo teams on a tropical Mexican beach. They want their superyacht at the ready, docked right outside their front door on the Sea of Cortez.
The luxury service that comes with a $3-million home at a luxury brand resort such as a Four Seasons or Ritz Carlton is still a main draw. So is the headache-free aspect of ownership: The hotel staff maintains the home, manages rentals and, most importantly, keeps it turnkey ready so new arrivals can jump right in to the vacation experience.
“Everything is arranged before they get there,” said Tina Necrason, senior vice president residential at Montage International, which operates Montage and Pendry properties, “and when they get there, that’s when that memory making really happens.”
And memory making is what’s driving the newest crop of hotel- and designer-branded residences in the U.S., which remains the world’s largest market for such homes, according to a Knight Frank global report released in early 2019. One-third of those U.S. homes are in resort settings.h homes, according to a Knight Frank global report released in early 2019. One-third of those U.S. homes are in resort settings.
Contacts
Pendry Hotels Media Contact
Marrissa Mallory
mmallory@jpublicrelations.com
(619) 255-7069